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Sales Letter Archives

If you are looking for examples of different sales letters I have written, you've come to the right place.

These sales letters are provided for educational, entertainment and historical purposes. None of the items mentioned in the following sales letters are still for sale (at least by me).

Feel free to use these sales letters are inspirational guides for your own works.

Back End Offer - a different angle
An example of a unique back-end offer which turned non-customers into clients . . . keep reading
Video Marketing Letter - Sales Letter
This is an excellent example of a very effective sales letter. It illustrates the how to tell an interesting story, how to use premiums, how to make an appealing offer, and how to not turn off potential customers by avoiding hype . . . keep reading
Gold Tester Sales Letter
Bill Myers
This is the sales letter for the pocket Gold Tester. This letter was developed during the Direct Mail Bootcamp, and was used successfully when mailed to the right target audience. (pdf format) . . . keep reading
The Ultimate Solution Sales Letter
Way back in 1993 I started creating CD ROMs, using software I developed to automate the process. One of the first CD ROMs was a product that still is selling today (not by me). You've seen the ads for it. Here is the sales letter I used way back then to license the product to others. . . . keep reading
Order Desk Pro (web page)
Main Web Page for our Order Desk Pro software. . . . keep reading
Newsletter Toolkit
Do you publish your own newsletter? . . .or want to? If so, the Newsletter ToolKit with 100 ready-to-use PageMaker templates for newsletter publishers may be exactly what you need. This packag . . . keep reading
GreenHouse Gardner's Journal advertiser letter
Sales letter used to solicit ads for Green House Gardner's Journal magazine. . . . keep reading
Have you ever thought about writing a book?
If you’ve ever thought about writing your own book or newsletter, or wondered what it would be like to run your own publishing company, you’ll be interested in this. . . . keep reading
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