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Artifacts from my life in Product Development
This is the place we store all the old examples of material I have developed over the past 15 years. Some of it is quite amusing, much of it still valid. Most of the products mentioned in these 'artifacts' are no longer marketed by me, but you can probably still find them on ebay. The following presented for your enjoyment!
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Models of Success - special 18 page report!
Bill Myers
If you are looking for ideas for your next (or first) project, you'll want to print and read this special report I created. It covers the basic models of success of almost all info products, and includes sample products and ads you can use for creative inspiration . . . keep reading
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Video Marketing Letter - Sales Letter
This is an excellent example of a very effective sales letter. It illustrates the how to tell an interesting story, how to use premiums, how to make an appealing offer, and how to not turn off potential customers by avoiding hype . . . keep reading
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Gold Tester Sales Letter
Bill Myers
This is the sales letter for the pocket Gold Tester. This letter was developed during the Direct Mail Bootcamp, and was used successfully when mailed to the right target audience. (pdf format) . . . keep reading
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