Photo oppportunities
Bill Myers
It was one of those unforgettable photo opportunities. Perfect
skies, perfect colors, perfect composition. And luckily I had my
digital camera with me. So I got the shot. A few months later that photo caught the attention of the art
director for a national real estate magazine. She said the photo
was exactly what they were looking for, and wanted permission to
use it on the cover of their magazine. I was flattered. And happy to give permission, as long as they
gave me credit for the photo. They agreed and asked me to
provide a high resolution master they could work with. And that's when things fell apart. See, when I shot the photo, my digital camera was set to record
and save in low resolution mode. And unfortunately, low
resolution digital photos are simply not acceptable for blowing
up and using on the cover of a national magazine. So the opportunity was missed. Lesson learned: When using your digital camera to shoot photos,
always shoot in the highest resolution your camera can deliver,
and set your camera to save in 'uncompressed raw mode' format if
available. This way, when you shoot that 'once in a life time photo', you'll
have the necessary image quality to follow through on any
opportunities the photo may create.
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