Send them out often
Bill Myers
One of the easiest and most effective ways to generate interest in your company or product is to send out a press release. You already know this. But when was the last time you actually sent out a press release? If it has been more than a month, it's been too long. Publishing frequent press releases can establish your credibility as an expert in your field - and writers and editors who find your press releases may call upon you for a quote to use in an article on a related subject. Publishing press releases on the internet is easy, and costs almost nothing. Using services such as PRwire you can make your press release available to a large audience for just pennies (see my free article at http://www.bmyers.com/public/627.cfm?sd=30 for more details). To make writing your press releases even easier, use my free Press-Release-O-Matic at http://www.bmyers.com/public/539.cfm?sd=30 . No matter how you go about it, send out press releases often. It is the quickest and most effective form of marketing.
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