Stuck in Traffic?
Bill Myers
Web site promotion doesn't have to be expensive . . . or even require a computer. Here's an example. We recently had some work done on our house, and the contractor insisted on parking his truck on the street, rather than in our driveway. While he worked, I noticed that cars passing by would slow down, and often write down the phone number from the magnetic sign on his truck. In some cases, passersby would stop and ask the contractor to work up quotes for jobs they wanted done. I mentioned this to the contractor, and he told me, "90% of our business comes from people who see our signs on our trucks parked at jobs. These signs are the best form of advertising we have." You can promote your web site the same way. By getting a rear window sticker with your www address, potential customers will see your site address wherever you take your car (including the mall, the airport, or major sporting events). Depending on where you park your car, your web address could be seen by thousands of potential customers in a single day. You can get these window stickers with your web address for as little as $12.95 at your local sign shop, or find them on eBay (search for 'www winshield'). Who knows . . . the next time you're stuck in traffic, the person in the car behind you might be the purchasing agent for a big company looking for the product (or service) provided on your web site. If only they knew your web address . . .
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