Bill Myers

While it may seem that 2004 just got here, anything on your web site with a 2003 date can already appear outdated.

That's why you'll want to make sure dates appearing on your site are current. For example, if you display copyright dates, make sure they are current (change to 2004).

Same is true with articles containing dates. For example, the phrase 'New for 2003' already sounds outdated - while 'New for 2004' sounds fresh. Change these date references in articles, sales pages, press releases - in fact everywhere appropriate.

And finally, make sure the selection list of credit card expire dates in your order forms reflects the new year. Remove 2003 from the list, and make sure your list has options for 2004 through 2011.

These small changes can freshen the look of your entire site - and keep your site from becoming stale.

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