Send them out often
Bill Myers
Make it a point to send out a new press release at least every month. Not only can this bring you many new customers, it can also catch the attention of larger companies that might be interested in either licensing your product for resale, or approaching you with a buy out offer. And depending on how you craft your press releases, sending out frequent press releases can establish your credibility as an expert in your field - and writers and editors who receive your press releases may call upon you for a quote to use in an article in a related subject. Sending out press releases on the internet is easy, and costs almost nothing. See my free article at http://www.bmyers.com/public/627.cfm?sd=30 for more details. To make writing your press releases even easier, you can use my free Press-Release-O-Matic at http://www.bmyers.com/public/539.cfm?sd=30. No matter how you go about it, send out press releases often. It will pay you back in ways you can't imagine.
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