Bill Myers

An important step to having your web pages found via the search engines is to understand how people actually use the search engines.

For the most part, web users do not search for a single word, instead they search using multi-word phrases, generally seeking a solution to a specific problem.

For example, surfers looking for information would more likely search for 'affordable Bahamas real estate' rather than just 'Bahamas'.

To see what I mean, check out the live search results shown at http://www.metaspy.com/info.metac.spy/metaspy/filtered.htm . That page updates every 15 seconds showing the ten most recent searches entered by web surfers. As you view the ever changing list of search phrases, you'll notice that most of the searches are for multiple words and that many of the searches include words like 'tutorial', 'review', and 'how to use'.

Understanding that people search for certain word and phrase combinations can help you tailor headlines and teaser copy of your web pages to exactly fit what people are searching for.

Doing this will go a long way to giving you top search engine ranking where it counts - in front of your target market.