Bill Myers

It's always been a dream of product developers, a 'one size fits all' solution for creating quality easy to market products that would sell well in any market, on any topic, and in any country.

Until recently, this was just a dream. But the rapid widespread acceptance of DVDs has opened up a whole new world.

Think of any topic or subject and chances are good that a DVD on the subject would sell well.

For the product developer, it is the perfect solution. DVDs have relatively low development costs, low duplication costs, low shipping costs, and have high perceived value. And with the availability of powerful, yet low cost and relatively easy to use DVD development tools, almost any product developer willing to take the time can learn to produce quality DVD products.

Yes, creating your first DVD can be a challenge. But taking on this challenge puts you on the road toward a having a valuable 'one size fits all' product development skill.

And that's why I'm producing DVDs this month - because it is a skill worth learning. Especially if you plan to be in this business for the long haul.