If you send out a free weekly email tip like this one, you can significantly increase the chance it will be read by keeping the message short.

Most internet users have so much email to read that they tend to fast-scan each incoming message to see if it can be handled quickly. If the email is short and to the point, it is read and dealt with.

But if the email message is long and involved, it is often set aside until 'later' (which usually means it will never get read).

In most cases, if you are sending an email message with more than 5 paragraphs of concise text, the message is too long.

Keep it short, get to the point quickly, or risk losing the attention of your recipient.