Follow these simple steps to get maximum marketing exposure for the products and services you offer on the internet.

The vast majority of people who use the internet to find products or services start their search at 'The Big Four'.

The Big Four are:

• Google

• YouTube

• Amazon

• eBay

If your product or service is not easily found at The Big Four, you lose.

But if web visitors can find your product when they search any of The Big Four (meaning you have full coverage), you have a significant advantage in the marketplace.

The steps below show how to quickly achieve full coverage with The Big Four.

Five steps to full coverage on The Big Four

1. Build a Google friendly web page - Ok, this is not so easy. But on the internet having a google friendly web site is the quickest way to get top exposure.

   If your build your site correctly and get a top ten ranking on Google for thousands of different word found on your web site, it means you get instant exposure when anyone searches words or phrases found on your web site.

   For details on building a google optimized web site, see:

   • Search Engine Optimization - getting a higher ranking using bullet lists to guide the robots

   • Seven Reasons A Web Site Can Be 'Delisted' By Search Engines

   • Twelve steps to highest search engine placement
   
   
   
2. Product Reviews - Write a review of your own product, and include in the review a link to the product page on your site. Then submit that review as a press release to the sites listed at http://www.avangate.com/articles/press-release-distribution.htm.

   Doing this accomplishes three major goals.

   1. It gives the media a chance to read about your product

   2. It gives google robots a link back to the product page on your site (the more external links to a page, the better the google ranking)

   3. It gives you a page on a non-biased site you can link to in your eBay listing (see below)

3. Use Google Ad Words - Google Ad words are the quickest and most affordable way to get almost instant exposure on The Big Four.

   When you create an Ad Word account with google, you choose a list of words and phrases you want associated with your ad, and whenever anyone searches for any of those words and phrases, your ad appears on the Google search return page. This gives you instant exposure on Google.

   Google Ad Words also show results at Amazon. If someone searches Amazon.com for words or phrases which you've selected as your ad words, they will see your ad embedded in the list of search results from Amazon.

   And Google Ad words also show up on tens of thousands sites on the internet that are Google Ad Sense associates.

   Regardless of what product or service you are selling, you should have a Google Ad Word campaign going.

   For more details see Almost Zero Cost Marketing - Using Google Ad Words Effectively
   
   

4. Create a YouTube video - If you offer a product or service, you should create a video about it and upload to YouTube.

   The video should be short (less than three minutes), should be useful, and shouldn't be a sales message. The video should include a graphic link to your web site, and give the viewer a reason to visit.

   To attract viewers, create a product comparison, product review, tutorial, or funny and entertaining video.

   To make it easy for viewers to find your web site, put a link to your web site in the first line of the YouTube description.
   
   

5. Create eBay auction listings - If you have a product for sale, you should have it listed on eBay. Doing so not only increases your exposure to the one hundred million people who use eBay, it also increases your chance of having your product appear on Google.com search results.

   See, eBay has an arrangement with Google so that when someone searches google for a product that is listed on eBay, an Ad Word for eBay will appear in the google results page pointing to eBay auction listings that match the Google search listings.

   Having your product listed on eBay gives you exposure in two places - eBay and Amazon. Plus you might actually sell a few of the items.

   For details on creating effective eBay auctions, see Twelve secrets to effective auction listings on eBay
   
   

6. List your product on Amazon - There are major advantages to having your book, video or DVD listed on Amazon. The biggest advantage of course is the potential for increased sales.

   But there are other advantages as well - these include the potential of having your product discovered by a distributor, publisher, or reviewer - all of which can translate into good things.

   Before any of this can happen, you have to get your product listed on Amazon.

   To learn how to get your product listed on Amazon, see

   Four steps to getting your book, video or DVD listed on Amazon.com

Full Coverage on The Big Four

Getting full coverage on The Big Four insures that when the more than one billion internet users search google, YouTube, eBay, or Amazon, they will learn about your product and have a direct one-click path to your web site.

This 'Big Four full coverage' strategy is one of the best ways to increase awareness and sales of your products and services. And getting started with this strategy takes just a few minutes and little or no expense.