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The Ten Most Wanted Information Products

As the new year approaches, a lot of people world wide will be making new year's resolutions - promises to themselves about things they will be doing in the coming year.

While a lot of these resolutions will be quickly broken, many consumers will make an effort to reach at least some of their goals. To do this, they'll most likely spend money on products they perceive as being able to help them keep their resolutions.

With that in mind, here are the top ten new year's resolutions and commentary on what kinds of products will benefit from them.

The Top Ten New Year's Resolutions

The Top Ten New Year's Resolutions
ResolutionCommentsCreates demand for
Lose WeightAfter gaining 20 pounds during the holiday season, almost everyone makes a resolution to lose some weightvideos, DVDs, books, workshops on weight loss
Exercise MoreAfter watching 2000 hours of exercise infomercials on TV featuring muscle toned models, consumers want to get the 'look' health clubs, exercise equipment, workout videos, personal trainers, sports clothing & shoes
Eat HealthierAfter pigging out non-stop through the holidays, including that New Year's Eve binge, the time to think about eating healthier has comehealthy eating books & videos, fruits and veggies, prepared meals, cooking courses, kitchen appliances
Make More MoneyDefinitely need the money to pay off all the holiday shopping billsbusiness opportunity books, videos, workshops, software
Pay Off DebtThose year end credit card statements are kind of frightening. A good time to think about paying down a little debt.books, videos, debt counciling (not a good target market)
Start a Business / Change CareersStart the new year right by looking for a better job, or starting your own business! business opportunities books, videos, workshops, software
Learn How To . . .Before you apply for a new job or start a business, better get some training.books, videos, workshops, software
Go Back To SchoolSome people want to leave the rat race and go back to school . . .Books, clothes
Improve Personal LifeThe new year might be a good time to fix a broken relationship or start a new one.books, videos, workshops, dating clubs, (bars?)
Move To . . .It might be time to retire or start over somewhere else (preferrably warm and sunny).books, videos, workshops, travel, magazines, newsletters
Quit SmokingYou know you should.drugs, clinics, hypnosis

Identifying more resolutions and project opportunities

When trying to come up with profitable project ideas, it is usually best to start by identifying what people want in their lives - especially the things they dream of doing. Generally projects that help people get closer to their dreams will do better than projects that help people deal with reality.

For more help on finding out what people might be interested in, be sure to check out Google Trends, and Yahoo Buzz Index.

And don't forget to make your own list of New Year's resolutions.

© 2005 Hamilton New Media and Bill Myers.
All Rights Reserved. Reproduction without permission prohibited.