Bill Myers

A professional look and feel can be the deciding factor when customers 'drive by' your front page

You visit a small town where you've never been before. You know nothing about the businesses there. But you need a mechanic to fix a problem with your car.

As you drive around town, you notice two auto repair shops.

The first is located in a nice building with a handsome roadside sign, landscaped grounds, and easy parking. It looks clean and modern.

The second is in a decrepit building surrounded by litter and rusty old cars. The sign is a hand painted board haphazardly nailed to a post by the road.

Which of these will get your business?

Like most people, you will probably choose the clean, modern establishment.

The old decrepit place might possibly offer better service, but the first impression scares you off.

It's the same with your web site.

A professional look and feel can be the deciding factor when customers 'drive by' your front page.

If the look of your site doesn't stack up against your competitors, you're at an instant -- and often insurmountable -- disadvantage.

So get the look right before you spend another penny on marketing. It will be the best return on investment you can make.

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