The Results

When running a project like, you want your revenue from sales to be at least three times the cost of running the ads. So if the ads cost $125 a month to run, I'd want at least $375 in sales before I considered the project a success.

My actual results varied from month to month, but here's what I found.

• The ads in Island magazine were expensive (over $1,300 for three months), and while they did pull enough orders to cover expenses, the results were not good enough for me to continue running ads in that particular publication.

• The ads in the two newsletters (International Living and Island Living) did much better. Ad costs were running less than $125 a month per issue in these newsletter, and almost always pulled 40-50 orders per ad.

  While 50 orders per month per ad may not sound like much, considering that ads costing $125 each were generating almost $2,000 in revenue each - this was a real winner by any definition.

Having proven the ads were profitable the two newsletters, I knew that to increase monthly revenue I only needed to find newsletters that reached the same target audience, and run ads in those. If I could just find three other newsletters which could pull 40 additional orders per month per ad, I could get the monthly revenue up to $10,000 a month.


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