The Ads

I decided to run ads in three different publications (Island Properties Report, Island Living, and Islands magazine). Because each publication reached a slightly different audience and had substantially different ad rates, I created a different ad for each publication - optimized to give me the best (and largest) ad at the lowest cost in each publication.

In the publications where the ad rates were lower, I ran a larger ad. And in the publications were the ad rates were higher, I ran smaller ads. Two of the actual ads I ran are shown below:

Over the life span of the project, I tested different wording and headlines in the ads, the ads above are what I ended up running most of the time (except with change to ordering information and prices as noted below).


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