Bill Myers

Use this real life example of an easy-to-launch, low budget project, you can get off the ground in just a few days.

Creating and launching profitable information products doesn't always have to take time, money, or skills. As this project proves, you can successfully launch a profitable product, while working on a shoe string budget - even if you are playing Robinson Crusoe on a South Pacific Island.

The Details

I was living in New Zealand at the time. Had a small beach house on the Esplanade in the village of Sumner, located in the South Island of New Zealand. It was 1992, long before the internet, and I was a long way from home, practicing being 'semi-retired'.

It didn't take me many days of 'semi-retirement' to realize I wanted to have some kind of business going, something to generate a little pocket money. As a non-resident guest of New Zealand, I wasn't allowed to hold a job or own a business located in New Zealand. And that was OK, because I really didn't know enough about New Zealanders to create and sell a product they wanted.

But I did know a lot about Americans. And I knew that a lot of them had a dream of retiring to New Zealand or Australia (it was a part of the culture of baby-boomers to want to travel to the land of down-under.) The fires of this dream were often stoked by articles appearing in publications like 'International Living', 'Island Properties Report', and 'Islands' magazine (all of which I subscribed to at the time.)

I decided that I wanted to create a product that would appeal to the people who read the three publications mentioned above, and I wanted the product to be something I could get in New Zealand and Australia, but wasn't readily available in the United States.


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