One of the real milestones in this business is when you reach a point where you are able to consistently generate an income of $10,000 or more each month from your product development or entrepreneurial activities.

Once you reach this point you'll feel like you've made it in the product development/marketing business. But reaching that point can be difficult . . . especially if you don't understand exactly what it takes to consistently make $10,000 a month.

Understanding the Problem

Perhaps the biggest hurdle to earning $10,000 a month is in understanding exactly what it takes to earn that kind of income. Most people don't understand the mathematics behind it, and as such don't develop a strategy of success.

In its most basic terms, earning $10,000 a month means you have to sell enough product to generate $10,000 in profit. That can be done by . . .

• Making just one sale of an item with a $10,000 profit

• Making 100 sales of an item with a $100 profit

• Making 1000 sales of an item with a $10 profit

• Making 10,000 sales of a single item with a $1 profit

It's simple mathematics. But until you understand that the profit per unit dictates the number of sales you must make to reach your income goals, you may never understand why so many people fail at this.

The reason, simply stated is:

No matter what the product, it is generally far more difficult to make 1000 sales than it is to make 100 sales.

The larger the number of sales you need to achieve your income goals, the more likely you are to fail. And the fewer the sales you need, the more likely you are to succeed.

If your product mix, business overhead, and lifestyle are arranged where you need to sell many hundreds, or even thousands of products a month to stay afloat, then chances are your boat is going to sink the moment you put it in the water.

On the other hand, if your product/business/lifestyle mix is such that it only takes a handful of sales each day to put you in profits, then your chances of success are pretty good. (That is one reason we choose to live in a low cost area, and pursue a low expense life-style - it makes success so much easier.)


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