Bill Myers - May 14, 2010

Here's an example of how to get the attention of a company CEO or just about anyone you want to get your message across to. Simple to do and quite effective

A lot of people are looking for jobs these days.

And many are finding it difficult to get interviews with the companies they want to work for.

Alec Brownstein had the same problem, but found a solution.

He purchased Google adwords with the keywords being the full names of people he wanted to get interviewed by.

For example, he purchased a google adword for the name 'Ian Reichenthal'.

The ad cost him $6.00, and if Ian Reichenthal searched Google for his own name, this ad would appear at the top of the search results.

"Hey Ian Reichenthal - Googling yourself is fun. Hiring me is fun too"

If the ad were clicked on, it went directly to Alex's web page, telling why he would be a great hire.

Alex purchased five of these google adwords - one for each person he wanted to interview with.

Four of the executives who Alex bought adwords for, contacted him, resulting in four job interviews.

And one of them hired him.

Total cost to Alex - $30 for the Google Adwords.

To see what this looked like, check out the video at http://www.youtube.com/watch?v=7FRwCs99DWg

The point is, if you want to get someone's attention, you don't always have to spend a lot of money.