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Use these 'models of trust' when designing your web site to increase customer confidence
If you are working on a new design for your web site, one of the best things you can do is to start by looking at the most trusted, most visited pages on the web, and incorporating their design elements into your own site. In this article, I show you where to find those 'trusted web site models' Several years back, when web designers were actual web users and not just art designers with little web experience, many would keep this one question in mind when it came to site design: "What would Google Do?" The reason that question was (and still is) so important is Google is by far the most visited site on the web, and visitors are familiar and comfortable with its page layout. So when designing a new site, if you design it to have the look, feel, and font faces of Google, you automatically build in a certain level of trust. With that in mind, when you start thinking about designing your own sites or shopping cart pages, you should ask yourself . . . "What would Google Do?". And a good way to answer that is to visit any of the Official Google Blogs. On those blogs, you'll see the design format that Google has chosen - and you can use what you see there as a design guide for your own sites. To find the official Google Blogs, visit:
http://www.google.com/press/blogs/directory.html#tab1
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