Make it difficult to throw away
Bill Myers - May 8, 2009
If you want to increase the odds that someone keeps your business card when you give it to them, add something valuable to the back of the card that makes it worth keeping. For example, you could have a industry specific reference guide printed on the back. Or a calendar. Or a football team's schedule. Or a list of important phone numbers. Or first aid information. The goal is to have something your target market finds useful enough to carry around in their wallet - with your business card printed on the front. Here is a an example. A local boat repair company has a 'Buoy Identification - Aids To Marine Navigation' chart printed on the back of their business card - something quite useful to those who have boats - and something most boaters will want to keep either on their boats or in their wallets. This means if (and when) the boater needs to find a boat repair facility, he'll have the business name and details already with him - on the front of the 'Buoy Identification' card. The point - add something of value to the back of your business card that makes it hard to throw away. And consider laminating the card so that it will last a long time.
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