Bill Myers - October 24, 2008

Spell it incorrectly - on purpose

Most web site owners work hard to remove misspelled words from their pages.

But in doing so, they may be forgetting that a large number of web users are not good spellers and are poor typists as well.

And that means many of their web searches will include misspelled words and typos.

If your web pages, your product pages, and your Google AdSense ads don't include these misspelled words, your pages might be invisible to the poor spellers.

Now I'm not recommending that you fill your pages and ads with misspelled words.

What I am suggesting is to try multiple versions of your ads and pages - some with properly spelled words, and some with misspelled words.

If it embarrasses you to see misspelled words in your pages, use the html STRIKE command kommand, to draw a line through the misspelled word, and then type the properly spelled word next to it.

It'll look like you intended to remove the misspelling, but the search engines will still see and find them.

Doing this can mean your pages and ads will have more visibility to poor spellers - and you just might get higher ranking than your competitors who never include misspellings.