OK, we all know that web video is the rage these days.

And you probably know that using software like Camtasia, you can create interesting training and tutorial videos quickly, without needing a camcorder.

But did you know that your training videos can also double as your marketing videos?

They can, because they show potential customers what your product can do before they actually purchase the product.

For example, with our latest new software product, I created a series of short training videos which show in detail what the product can do, and how quick and easy it does it.

Then I added a link to these training videos to the sales page so potential customers can view the videos before they buy.

Result?

Customers don't have to buy blindly.

They see what the product can do before they purchase, and in the process they learn to use the product.

This not only generates more sales, it creates customers who already know how to use the product before they purchase.

To see how this works, check out the videos I created with Camtasia and Camtasia Theatre at http://www.pubster.com/videos/index.html

As they say, seeing is believing.