Finding out if there is demand for your product before you create it
Bill Myers - Feburary 9, 2008
One of the things every successful product developer learns is to
always determine if there is demand for a product before you
actually go to the trouble of creating the product. In the old days (pre-internet), determining demand often meant
running small classifieds in print magazines offering freebies
related to your potential product, to see if anyone would be
interested. Then, based on the number of responses to your freebies, you
could determine if the market justified the development of a
product. That kind of testing was expensive and often took several months
before you'd know the results. These days there is a better way that won't cost you a dime, can
often show a measure of interest in a matter of minutes. Here's what I mean. Suppose you want to know if anyone would be interested in a DVD
on how to make 'wire wrapped bracelets'. A quick way to find out is to go to www.youtube.com and search
for 'wire wrapped bracelets'. Then scroll through the results,
and check the number of views the videos on that subject have.
If you find YouTube videos on the subject with 10,000+ views, it
means there is probably enough interest to support how-to
products on that topic. If no YouTube videos on the subject have more than 1,000 views,
it suggests not many people are searching for (or are interested
in) that particular topic. Doing this before you develop your next product can help you from
developing things no one is interested in buying.
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