Bill Myers - December 7, 2008

An easy way to increase your sales revenue is to give customers more ways to pay.

For example, if you already accept credit cards on your sales pages, you should also allow customers to pay with PayPal.

Doing so means customers who prefer to (or who can only) pay with PayPal can buy your products.

Adding a PayPal 'buy it now' button is an easy process.

All you need is a PayPal account and a few minutes to enter the product details in PayPal to create the 'buy it now' button to paste on your sales page.

I've done this for all the products we offer including subscriptions to our web site, and in the first month we saw several thousand dollars in new orders via PayPal.

If you haven't already added PayPal to your payment options, you might find it pays to do so. I know it has for me.

To see how we use PayPal buttons in our shopping cart, look at the bottom of the page at http://www.bmyers.com/products/item24.cfm