Give them a reason to buy more
Bill Myers - December 2, 2007
If you want your customers to place larger orders with you,
you'll have to give them a reason to do so. One of the easiest ways to do this is to combine several of your best selling products into a single large package, offered at a very special price. Doing this encourages the customer who was going to purchase just one item, to purchase the larger package of many items. But this only works if the larger package includes the item the customer originally wanted, along with other items the customer sees value in, at a price that represents a significant savings for the customer. The goal is to create a package of everything, at a price the customer can't resist. To see an example of how this can be done, check out the combo package we have just created with most recent series of training DVDs at http://www.bmyers.com/products/item24.cfm
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