Bill Myers - September 29, 2007

You can never make it too easy

Whether it be a sales page, an order form, or a product, you'll almost never be penalized when you make it easy to use.

But if your customers feel that your sales page is difficult to read, or your order form difficult to follow, or the product difficult to use, you will almost always suffer - either a loss of sale, a loss of a customer, or a request for a refund.

To generate more sales and build happy customers, tell your staff, your developers, and your webmaster - "you can never make it too easy to use".

Then test - to find and eliminate anything that makes doing business with you or using your difficult.

And always remember, "you can never make it too easy".